Don’t you get tired of pulling your hair out trying to figure out the magic to article marketing? If so, you are part of a large population that just needs to look a bit closer at the resources that are provided, and to learn more about article marketing’s ins and outs of the entire process. Start with these tips to get a good idea of it all.
What do customers want to learn about? Make sure your website is attractive and easy to navigate if you want to attract readers. It is well worth the time spent to find out what works best for your needs.
Write articles that are related to your company. The more exposure you get, the better chance that you will achieve more flow into your website, so utilize article writing to describe the products and services that you offer. This will educate your customers on the specifics of your company, while leading to more traffic at your website.
The next important tip you should follow is to think about your websites content. Your content should always match your goals. Make sure your content is original and unique, as plagiarized and unoriginal content is heavily unadvised. The content of your site should stay in your visitors mind and make them want to come back.
Assemble articles into an e-book. This is a great way to re-use and repackage work that you have already done. After you’ve published a few articles, take the most popular ones and package them into an e-book that you can give away or sell for a tidy little profit.
Consider running your articles in a blog format and not pitching a product in every article. People will read quality articles, but they will tire of constant marketing. If you place your call to action, in every fourth or fifth article, it can drive more conversions than if you are beating the marketing drum in every post.
Use SEO keywords in your articles. Sometimes people who search for a certain term are more likely to buy what you’re selling. Don’t overdo it, though. If you stuff your article with keywords, it will read unnaturally to humans and search engine spiders will penalize it as potential spam.
Rewrite your article for each submission. To defeat the search engine’s “no-duplicate” policies, simply slightly reword your article each time you submit it. Change it enough that it does not appear to be the same article, and the search engines will provide multiple back-links, one for each new submission you write.
Do not overload your article with keywords. Overusing a keyword results in poor responses from both readers and trackers. By staying under the recommended number of keywords, your article will be recognized by search engines more often and the readers shall be much happier.
The best writing online takes a very relaxed approach. Think of article marketing as writing really interesting and informative blog posts, not like constructing technical wiki articles. Keep things friendly, entertaining and clean, which will ensure that have no trouble targeting your audience successfully. Trying to overwrite something, will turn people off in a major way.
After you have completed writing your marketing article, you need to compose a summary which is at least two sentences, and no more than five sentences, long. This summary should briefly describe what your article has to offer. Beginning your summary with an action verb can help you hook the reader.
Article marketing can be used not only to sell a product but to gain publicity when an individual is running for an elected office or position. By using article marketing to generate attention relating to a candidate or candidates policy one can attract many more supporters to their cause.
One advanced article marketing strategy is to plan out a series of linked articles. This is an excellent way to tackle topics too big for a typical online article. Article series are also beneficial because they advertise each other in addition to advertising their author and his or her website. Every article in a series is a potential starting point to capture new readers.
Spinning your articles makes for cheap content creation which will help boost your Google Page Rank. Ensure that any spun article has at least 50% uniqueness, and be sure not to over-spin any one article. Google isn’t happy about spun content, but if you make it very unique, you shouldn’t have any problems.
Your hyper-linked phrases should include anchor text if you wish to promote online articles successfully. You need to backlink to at least two quality pages from your blog.
Look into the articles that have been viewed the most and the ones that have been most published. Look at how other writers have used the links on their sites. Take that information and write a well written informational article. These articles should be between 300 and 500 words in length.
Monitor each article that you submit to directories. By reviewing article statistics, such as the number of visitors and the average time spent viewing the article, you can find out which topics are attracting and interesting visitors. Then, follow up by writing more articles that focus on those particular topics.
Don’t try to connect your keywords to strange topics in hopes of luring in a tangent demographic. For example, health insurance is not similar to a trip to Las Vegas, and you will probably not have very happy health insurance or trip to Las Vegas seekers if you write an article that misdirects both groups and forces them to read the resultant awkward text! Use keywords that fit conceptually with the product or service you are selling.
These article marketing tips could be a great source of getting over anxiety and misunderstanding of article marketing and how it works. You could get great and very profitable results from using this marketing technique, but you have to be ready to learn all you can about its workings.
