How often do you check your email? Most people check their email at least two times a day. Email is doubly important for you, the business owner, as email is an easy way to communicate with your customers. Read this article for some helpful tips on email marketing.
Always get permission! Unsolicited email is not welcome, and in certain cases, can get your ISP blocked. When contacting someone, always include a newsletter or an offer – this way the customer has the chance to agree to receive your messages. The last thing you want is to be branded a spammer.
Create email copy which is personal and endearing. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. As an example, if you are aware of the reason why a group of your subscribers joined your list, add that reason into your messaging.
Try following up an email to your customers with a notice that tells them not to procrastinate. Insert a suggestion that tells them to purchase now onto the reply. The ending could tell them not to miss this incredible opportunity by waiting. Instead, they should act now to reap the full benefits.
Be persistent with your email marketing messages. It can take as many as twenty emails to one prospect before you routinely have their attention. Try telling a good story through your messages. Hook them with a few messages and let it unfold over a series. Running contests that span several weeks are good way to do this.
Try using various kinds of resources and learning all you can about email marketing. Online books or articles will be greatly helpful. You may even be able to find a local workshop or class to get hands-on teaching to help you learn.
If you want your email marketing messages to flow out across the Internet to people’s inboxes, consider where you are sending them from. Sent frequently from known and stable IP addresses is best. Sudden surges from new IP locations can raise suspicions and even result in blocks and blacklists from ISP’s.
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
Put real consideration into where you place links in your marketing newsletters. For example, you don’t want to send readers away from your email before you give them their call to action. You also don’t want to put your priority links at the end of an email where they may be overlooked.
Being pegged as a “spammer” is not something that is good for a business and it is important to take precautions against being labeled as such. Those who have signed up for your list should immediately get a confirmation email regarding their subscription. The message should contain links for both confirmation, and one to deny future messages. New subscribers will like that you are taking the time to protect them from spam. It also gives you a defense should you be accused of spamming down the line.
Keep mobile users in mind when choosing the size of your message. You might be composing your emails on a monitor that has four or even five times the available pixels that a smartphone user has. Send your messages small or scalable so that everyone can read them easily and quickly.
Simple, short subject lines are best. If a subject line has less than 60 characters, it has a better chance of attracting attention. This means it will have a higher open rate than a subject that goes on for too long. If you can’t avoid a long subject, make sure that the most important information appears at the beginning of the subject, so it is less likely to be truncated in inboxes.
Always proofread your emails before sending them to customers. This is obvious, but often overlooked. Really, it’s only an email, right? You are wrong. Your emails must be sent out the right way and in an attractive manner, as it is the most important part of any marketing campaign.
Use plain text. Plain text emails will be received as more personable and HTML can be more difficult for some people to read. Some email readers may even prevent the delivery of HTML, depending on user settings. Plain, simple text will always be easy to read and very well received.
Show your subscribers respect by not sending them tons of unwanted emails. Two or three email messages a month should be all that they receive from you. If you are flooding their email boxes, not only it will not be appreciated, but it will be highly unlikely they will buy anything that you are selling.
Have a professional-looking design to your email. Choose a color scheme that is appealing without being overwhelming or difficult to read. Keep your design professional, even if you are seeking an informal relationship with your customer base. People are less likely to trust you with their business (and money) if you do not appear to take your business seriously.
Be sure to include an easily-completed unsubscribe link in all of your marketing emails. Customers who are unhappy with your emails or who no longer wish to receive them can do more damage to your reputation than you might think. Reducing the size of your email list through unsubscribing is better than angering customers who no longer want your mailings.
Staying in contact with your customers can be made easier using email marketing. Put the tips from this article into action for your marketing needs, and see results in no time at all. It is easy to promote the company through email and reaching out to customers.
