A great email campaign can bring you an improved reputation, increased profits and the attainment of your goals. All it takes to achieve this is knowing the tips and tricks in this article and a little bit of hard work. Read on to find some advice to help you get started.
When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.
If you wish to start email marketing, make sure you have the permission of your recipients to send them messages. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.
Be especially careful when crafting your first three emails to new customers. A new customer should get an introductory email inviting them to join your marketing list. Once they accept your invitation, the next email should tell them about discounts or special offers they can expect to get now that they’ve signed up. The third email should contain their first newsletter and their special offer.
Make sure your emails contain interesting content. As well as offering sale items, don’t forget to include useful information. Your subscribers should have access to exclusive content before everyone else. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Build rapport with your customers by sending holiday emails or birthday emails, not just emails at times you want business.
Find out who your competitors are and sign up to their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.
Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.
Review some real-life spam for pointers on what you should never do. Get a free account and sign up on a few websites. The spam should come in quickly. Study these emails closely so you know how to make the proper adjustments to your own email communications. People will be able to recognize your emails from the spam they usually get and trust you.
You don’t want to alienate a good customer just to keep your email base high. For this reason, you should always give readers an easy and obvious way to unsubscribe. To put a silver lining on unsubscribe requests, constantly ask readers why they want to unsubscribe and use that information to improve the experience for future readers.
You might need to try following up to your customers with an alert on a price increase. The email could include a link that says to act now in order to avoid this increase. The ending of the message could convince them to click on the link in order to understand all the details.
Try using A/B testing for your email marketing campaign. This basically entails creating two very different versions of the same email (A and B) and sending “A” to half of a small test group and “B” to the other half. Whichever half receives the most positive response is the one that you should be using for your campaign.
A good business person knows when to close the deal. Nothing is worse than having all the right tools but closing the deal at the wrong time. You must know when to make an offer, and you must earn the right to make that offer. Making the offer at the wrong time will be detrimental to the success of your email marketing campaign.
Encourage your recipients to forward your e-mails to friends that might be interested. A recommendation from a friend is very effective due to the fact that people trust their friends. This is a great way to introduce your business to potential customers that are very likely to have an interest in your products or services.
The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business.
Apply a consistent and professional color scheme to your email marketing campaign. Nothing will strike a more visual chord in your subscriber’s minds. Think to your personal favorite brands, and their colors come to mind readily. Search your favorite Internet search engine for color schemes, and you can quickly find one appropriate for your industry, or even distinct within it.
Send out Happy Birthday wishes to subscribers. Allow new subscribers to submit their birthday if they wish. Then, send an automated message wishing subscribers a happy birthday. As an added extra, add a discount coupon to show your customer how much they are valued. It will be remembered by them in future transactions.
Try sending follow-up emails to new clients with a coupon offer. Include a link on the email that tells them they can see it by following the link. At the end, note that your clients can save money by using these coupons.
With the knowledge, you’ve gained here under your belt; you should be ready to tackle the wonderful world of email marketing. The sooner you get to work, the easier it will be to meet your goals, so start drafting your plan while you have these tips fresh in your mind.
