Is your company lagging behind the competition? Are they using social media to its fullest extent? Do you need to catch up and overtake them? If so, this article will give you details on the many strategies you need to implement to use Facebook marketing to make your company come out on top.
Interact with your fans regularly so you know what it is they want. Pay attention to what people are posting on your page. The public can offer many great ideas. Your fans are your customers, so always listen to them.
All content that you post online should be linked from the Facebook page. For example, if you write a blog, make sure to link each post to your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Those customers are random, so they do not have any reason to read your daily posts. Instead, pay for Facebook ads that target customers for you.
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
You should calculate the conversion rate of your Facebook marketing campaign on a monthly basis. Assess how many products you sell thanks to this campaign and compare this number to how many subscribers you have. Your conversion rate is an excellent indication of how successful your Facebook marketing campaign is.
Do your best to get your customers to interact on your page. For example, if a conversation begins on your page, let it continue. Don’t delete their post or you might insult them. Intervention should only come if something gets offensive.
Be creative in your Facebook posting. People hang out on Facebook because it’s fun and often very creative. If your posts tend to be pretty boring and announcement oriented, then your missing what makes Facebook so great! It’ll be tough to gather fans with this type of posting. Instead, get your creative juices flowing and come up with quality posts.
Take the time to explore Facebook. When you understand everything there is to know about it, you will be more able to take full advantage of its features. The Facebook help center is a wealth of information when you need questions answered. This will pay benefits in the long run.
Do not be too serious on Facebook. You can be a professional and still take a light-hearted approach to things. You will get much more interaction with your followers that way, and people will also feel more like they can identify with you if you are not so stiff all the time.
While you want to remain professional anytime you are posting on Facebook, you should still let your readers see that they are dealing with a real human. Show your personality and feel free to express true emotions. If they feel like you are robotic and stoic, they will be less likely to want to deal with you.
Pay attention to what is going on with your page. If someone “likes” your page, send them a thank you message. If people comment on things on your page, respond. Little messages from you will make a big impact on the way things work out for you. It can be time consuming, but well worth it.
Your Facebook page will get more attention if you are able to hire someone who will update your Facebook page daily. It’s not easy to stay on top of daily updates, but it is important for customers to see this content. You can share your posts so you get more exposure.
Add images to your Facebook posts whenever possible. People love pictures and they bring us all closer. Post pictures of your products, employees and other stuff to make a great impression.
Put a Facebook plug-in on your site. A lot of blog sites will let you put a Facebook plug in on your page, you can get the code easily. This plugin generally shows your subscribers, your latest updates or provides a link that takes visitors to your page.
When it comes to business, you always have to stay above those you compete against. You have to work hard to figure out what you can do to better their strategies. This article has given you a start, so keep learning and reading to ensure you stay at the front of the pack for good.
