When marketing is your business, you need Facebook as your partner. No place else can you get the massive exposure to potential customers at such minimal costs. If you aren’t yet using Facebook as your number one marketing tool, the following article will show you why you should be and how to do it.
Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
Create a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors. It’s a great place to promote your current offerings, products, and services. Plus, it’ll give a little personality to your Facebook page which is always a plus.
Give your Facebook page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new Facebook guests. To turn them into real fans, you’ve got to deliver from the first page load.
Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!
If you are going to share images with your fan base, make sure that you know exactly who or what is being portrayed. Posting a picture of one person and saying it is someone else is a very terrible faux pax. It may give people the idea that they are not individuals in your eyes.
Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Facebook recommends new page owners post no more than once or twice a week.
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Create customized tabs to highlight information on your Facebook page. This way you can clearly separate promotions, coupons, freebies and other things that you would like to highlight about your business without having them get lost in your wall posts. When the contest or promotion is over, you simply remove that tab from your Facebook page.
Have your fans participate in decisions about your company. People like to feel that their opinions are important and valued. When they have input, they’ll feel special. For example, if you blog, try asking them what kinds of posts they would like to read.
Organize a contest on Facebook. You should encourage your subscribers to tag you in one of their updates, for instance to share a picture of the product they bought or a review of a product. Give a free product to the entry that receives the most votes so contestants encourage their friends to vote on their entry.
Post content regularly. Businesses that do not update Facebook at all are sometimes assumed to be shrinking or out of business. Businesses that post rarely are seen as lackadaisical or too casual. Try and post a few times a week to stay fresh in people’s minds without being there every single day.
Keep your Facebook page consistent with your website design. For example, if royal blue is the dominant color on your site, use that color on your Facebook page as well. This will keep your brand uniform in all areas. Making it different can confuse loyal customers.
Your profile should be updated regularly. If there are any changes, make the changes on the profile page. If you update your page it will help customers. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on.
Ask your customers to post reviews on your Facebook profile. Those who have interest in what you’re offering enjoy seeing reviews from past customers. When your current customers let others know about your product in this way, you’ll find new customers start to appear.
Incorporate images into your Facebook updates. Marketing works best when your customers can relate to your message, and nothing can help you with this more than pictures. Include employees, products, and other branded items in these photos to make sure they relate to your business and make a branded impression on the viewer.
While most of your posts should be content which adds value and provides information your fans would appreciate, some of your posts should also be interactive. Ask your customers for feedback, be it what you should name your next flavour of tea or what you should give away in a contest. They’ll love to tell you what they think!
Marketing is a fast-paced, high-pressure business and fortunately for you, Facebook is making it a lot easier. Use the advice from this article to get your profile up and running and watch the results! By putting just a few minutes into your campaign every day, you can reach thousands of new customers and get business booming.
