If you are thinking about getting into article marketing but aren’t sure how, then look no further. This article serves as a good place for getting some insight on how to be successful in article marketing. The more you know about article marketing the more successful you can become, so digest the information in this article and see what you can apply towards your goals.
When writing about products you’re selling, put the keywords away and just go for a legitimate description. You can always tag the page with a keyword for SEO purposes, but your customers want to read real information about the product. They need to know if it’s worth buying, and seeing a poorly written, keyword-stuffed fluff piece is going to turn them off.
Stay on topic. Your article should always be relevant to whatever it is promoting. If you are writing about home improvement, there is no reason to throw in a story about your recent vacation to the Bahamas. Readers want the content to match the topic, so make sure you don’t stray too far.
Draw your readers in by asking a question. Using question words in your title can be a quick way to grab someone’s attention. Keep their attention by attempting to completely answer the question you previously asked, or you may end up with some frustrated readers, who will turn elsewhere for a better response.
One way to boost the exposure of an article marketing campaign is to secure appearances as a guest blogger. This is when you ask a blogger in your field if you can post an article to their blog. You need to have established a reputation for expertise and trustworthiness to try this. If you get a guest blogger spot, your article will be exposed to many new readers.
For article marketing campaigns incorporating a blog, soliciting guest bloggers can increase traffic. By inviting a respected blogger to post to their blogs, savvy article marketers can draw in fresh readers and increase their overall exposure. Guest blogging works best when both the guest and the host have a reputation for providing helpful, trustworthy articles.
Spinning articles is a very controversial topic, and the most knowledgeable article marketers know that it is one to avoid. Articles that are spun using software designed for that purpose are often ungrammatical or difficult to understand. In addition, you’re not saying anything new with a spun article, which is worth far more than luring traffic to your website with duplicate content that is simply reformatted. Spinning articles can also land you in court if you inadvertently violate any copyright laws. It’s much better to use your time writing creative articles than wasting it spinning useless ones.
So, you’ve written and posted your article on the directories. What should you do next? Try tweeting about your article a few times per day. Pick several small excerpts to tweet and make sure that they clearly address your chosen topic. This can pique the interest of your followers, and begin to build a flow of traffic to your article.
When trying to market your article, make sure that it has an attractive headline that makes readers want to click on it when it comes up in search results. Don’t get so caught up in your keywords, because they won’t do any good if you don’t have a headline that doesn’t grab anybody’s attention.
Be careful when joining many article directories. You may find that some of them are actually the same ultimate directory with different sites spread out, for a larger web presence. This means that you may just end up competing with yourself for readership and that’s a huge waste of time and effort.
There are many different ways to target your traffic in article marketing, and you should be willing to try them all at least once. See what kind of responses you get for different tactics you try. Then you can build your ultimate campaign around what works well and you can get rid of what doesn’t work at all.
Be sure to use sub-headings in your article. This tactic helps to set off the different paragraphs in your piece. It emphasizes each of your points, while at the same time bringing your entire article together. Readers will be able to easily go from one point to another, maintaining focus on the topic. You can also use keywords in your sub-headings.
If you are going to use PLR articles for article marketing, you should consider rewriting the articles as much as possible. One reason why you should do this is that article directories will not permit duplicate copies to be listed. Re-writing PLR will add value to the articles since they can be added to article directories. At the very minimum, you should rewrite 70 percent of the PLR material that you are using.
If you have sent out email newsletters to your customer base before, these newsletters can assist your article marketing efforts. Use newsletters as the basis for new articles to post on your website or submit to directories. Try to rewrite your material rather than using it unchanged; you want to avoid the possibility of a potential customer running into duplicate content.
Increasing your website’s search engine ranking through article marketing is essential. Articles distributed far and wide, establish links to your website that will drive up your search engine ranking. However, you must remember that every article may be read by a potential website visitor or customer, so, make sure all of the articles you publish have quality content.
Now that you have a good idea of what you should do for your article marketing endeavors you should start applying all the information you have learned. The only way you’re going to see any kind of success is if you actually apply yourself, if you do then you should see success.
