If your business isn’t performing as well as you’d like, try taking your marketing efforts to Facebook! With very little effort, hardly any cost and just a couple of minutes, you could have a fast and effective way to reach thousands of new customers. Learn how in the following article.
Connect your Twitter account to your Facebook page. This will help you streamline your posts to both social media accounts. When you post on Twitter, your post is also posted simultaneously on your Facebook page as well. This saves you the time and effort of signing onto both sites to make one post.
Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
You should consider hiring someone to handle your Facebook marketing strategy. Facebook has become very competitive recently due to its high rate of use, and because of this it can be hard for an amateur to create a quality page that can stand out. If you do not feel comfortable on Facebook this is probably your best bet.
Keep track of how many sales you generate thanks to your Facebook campaign. Count how many customers purchase products with the coupon codes you share on Facebook. You can also use a visitor counter to keep track of how many people follow links to product pages you share on your Facebook page.
Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.
Facebook is constantly changing things up, which is why it is so important for you to check out your data every now and then. Because of new algorithms, your posts may not be seen by everyone who likes your page. By keeping one eye on your data, you can figure out which posts reach the most people, and then you can tailor your content around that.
If you blog, Facebook can help you get the word out when you put up new content. Simply write up a post and direct people to visit it. Fans may forget to check your blog regularly, and a reminder when new content is up could be just what they need to take a look at it.
Schedule your updates through a tool if you can’t do it yourself on a regular basis. Use a quality scheduler to post your updates at the same time each day. Test different tools until you find one that has all the features you need.
Ask your subscribers to share your content with their friends. A good way to keep them interested and sharing is to give them a coupon, etc to share your statuses. You may also wish to offer a coupon code once your status is shared a set number of times.
Don’t relay too much on automation. It can be very tempting to automate your Facebook posting. More posts are better, right? That’s not always the case. People can sense an automated post, especially if all you post are links to stories from around the web. You won’t be building any sort of engagement between your audience and your brand.
Vary the style of your postings, but keep a consistent message. Talk about your business and brand, but don’t repeat the same sentiments over and over again. Finding new ways of engaging with your customers is critical to keep their interest. You can always ask your customers to post their thoughts and photos.
Visitors should be able to identify the theme of your Facebook page right away. Choose a profile picture and a cover page related to your theme and write a short but efficient description of your brand on your profile page. This is very important if your brand is not recognizable yet.
Be strategic about when you post. Every target audience is different in terms of the time they have to surf social media sites during the day. If you are posting at 9am, but your audience tends to surf at night, then you are missing out on golden opportunities to build communication and community with these people. Post when your audience tends to be around.
Always respond to posts made to your Facebook page. When somebody takes the time to comment or ask a question, you owe it to them to answer promptly. Also, remember that everyone else will see that you didn’t address the comment and may think you don’t respond to customer’s needs as you should!
Consider hiring someone to manage your Facebook page. Consistent brand engagement is important, and a dedicated employee will have the time to post about the new products, offers and other information to make that happen. Best of all, these posts can be shared so their friends notice, too!
As you’ve read, Facebook can do a lot for any business! Reaching previously untapped markets can now be achieved with the click of a mouse and for a fraction of the cost of traditional marketing methods. Start putting these tips to work for your business soon and watch how much of a difference a Facebook campaign can make!
