Facebook is to marketing what space was to man – a vast frontier which is dangerous, yet lucrative. There are untapped resources in both places, virtual and astronomical. To be able to take advantage of marketing on Facebook, you have to know what it takes to find success, and this article explains it all.
Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running. It’s a great way to allow your followers to easily keep up with what’s going on.
You need to interact with your customers so that you are in touch with them. If people post things on your page, take note. Many businessmen that are successful have received great marketing ideas that work from the general public. Don’t ignore fans since they happen to be the reason for your success up to now.
Reply to any comments left on your wall. This means you’ve got to monitor your wall regularly. It is important to reply to everyone, even more so if it is a complaint or a question.
You can get additional interest to your Facebook campaign when you use a giveaway. You ought to urge customers to sign up by providing freebies to certain subscribers. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.
The key to successful marketing with Facebook is having a strong base of fans. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. After you hit that many people you should see your conversion rates start to rise.
Post regularly on your Facebook page. Don’t just create your business page, make several posts the first day, and then stop posting for several months. Not keeping your page updated frequently shows your audience that you don’t care that much. If you need this Facebook page for your business, then stick to some kind of posting schedule.
Offer something exclusive if someone “Likes” your page. You can gain a large amount of attention quickly by the use of the “like” button. Consider offering people something free and exclusive if they like your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you give them something they like, they will probably not hesitate to “like” you.
Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.
Choose your Facebook profile picture carefully. You could for instance use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns.
Put together a Facebook contest. People love fun things like contests and quizzes on Facebook. It’s one of the things that makes the social media site so very special. It’s not that hard for your company or brand to put together a contest, and it can really open up the engagement level of your community.
You should calculate the conversion rate of your Facebook marketing campaign on a monthly basis. Assess how many products you sell thanks to this campaign and compare this number to how many subscribers you have. Your conversion rate is an excellent indication of how successful your Facebook marketing campaign is.
Use Facebook Insights to make a better Facebook page for your business. Facebook Insights is an analytic tool that tracks user interaction and usage of a Facebook page. It is free to use for every page administrator. Use it to see how many people use your page, what content interest them the most, and what is the least interesting to them. Use this data to adjust the activities on your page accordingly.
Make sure that your subscribers share your page with loved ones. You may want to offer a small discount for those who do share. This will provide them incentive to do something that helps your company.
Do not place any images on the cover of your page that are not good quality and/or are not relevant to your business. You may see a nice picture that you think people will love, but it won’t make any sense to post it if it has nothing to do with what you are selling.
Be creative with your posts but stay on track. These posts can be loosely related to your products or services. Think of different methods of developing content that interests your followers. Provide photos, videos, or engage them with questions.
When you take the time to post to your business Facebook page, make it count. There is no reason to waste your time or that of your fans by posting links to photos of Grumpy Cat or articles which aren’t going to be of interest to the bulk of your readers. Post valuable content only.
With all of these tips in mind, prepare to begin your Facebook campaign planning process. Sit down and get to work creating goals, figuring out your target audience and deciding why you’re doing what you want to do. Once you have the answers, you’ll be ready to reach for success.
