There are tons of people that use Facebook daily. You are probably already one of them. If you own a business, you need to be aware of how to reach all those people so that you can harness an entirely new customer base. Here are some useful tips for using Facebook to market your business.
If you don’t have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
Connect your Facebook page with others who are willing to help spread the word for you. If you want to get the ideal results from using Facebook, the key is to have an insane number of people that Like your page. If you have someone on your side, it can be easy to acheive this.
Make sure that your Facebook page is spam-free. You can put filters in place that will help you to keep things on track when you are away. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.
Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to website you are in competition against or you could lose customers.
Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention.
Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It’s never worth it.
Put together a Facebook contest. People love fun things like contests and quizzes on Facebook. It’s one of the things that makes the social media site so very special. It’s not that hard for your company or brand to put together a contest, and it can really open up the engagement level of your community.
Either create or join a group that suits your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You can let your group know about special discounts, as well as other information that is useful to them. This is a good way to become acquainted with your customers.
Facebook’s introduction of their Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
Post about your milestones on Facebook. You could for instance let your subscribers know about your sales volume, the launching of new products or the anniversary of your most popular products. This is a good way to draw attention to certain products while creating a positive image for your brand.
Ask other people that you know for advice regarding Facebook if you are new to it. Facebook has been around for many years now, and thanks to this, many people have learned a great deal about how to effectively optimize a page on the site. You will likely be surprised at how much there is to learn.
Like your customers back. Facebook is often a reciprocal community. You like someone, they notice you, and then they like you back. Don’t just wait for someone to discover you. Look for your target audience and take the first step in liking them. That’ll get you the introduction that you need.
Organize a contest on Facebook. You should encourage your subscribers to tag you in one of their updates, for instance to share a picture of the product they bought or a review of a product. Give a free product to the entry that receives the most votes so contestants encourage their friends to vote on their entry.
You need to be sure that you’re nurturing relationships with people when you’re interacting with them on Facebook. Just as you would with in-person conversations, building good relationships on Facebook will help your sales in the long run. Providing valuable, up to date content is on way to keep your customer relationships going well. Do not forget to provide rewards through discounts and promotions to your loyal customers.
Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.
Scheduling tools are great if you are unable to sit online to post regular Facebook updates. Find a good tool that will post at the times when your followers tend to be online. Try out various tools until you get one that gives you the features you want.
You should now be much more knowledgeable on how to utilize Facebook marketing for your business. As you get more comfortable using the tips outlined here, you will find that Facebook marketing really isn’t hard at all. Begin now and you will be surprised when you’re successful.
