Do you have a large number of family and friends who are already using Facebook? Maybe your mother and grandmother are too. That said, are your customers on Facebook? Probably so. Keep reading to find out how to market to them.
An ideal way to encourage fans is to always reply to their wall postings. You will have to closely monitor your wall and watch for @ messages pertaining to you. When it is someone complaining, you must reply immediately.
You may want to buy an advertisement on Facebook. You are able to customize your ad so that it reaches your target audience. There are many budget tools to work with as well. Additionally, you don’t have to make a long-term commitment. Your ad can end when you choose.
If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees “Promoted”, they think it’s a “Sponsored Ad” and tend not to click on it. Your current fans won’t think that way as they already know who you are and what you do, and obviously like it.
When working on Facebook fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won’t get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
Apply real resources to your Facebook marketing. Marketing on Facebook takes a major effort, but it can lead to great success. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Instead, find someone who has the time and resources need to effectively run your Facebook page.
Your page can “like” and post on other Facebook pages. However, tread carefully here. You do not want to simply spam other walls or post meaningless content. Look for opportunities to add value and interject your opinion. Doing so in the right way could help you be seen as a leader in your field.
Take advantage of the Facebook Places feature. This will allow people to let others know when they are at your place of business. If you don’t link your places page with your main page, people will be sent to a generic page. You want them to end up on the page that has the correct branding, so link the pages as soon as possible.
Try turning your Facebook fan activity into advertising for your business page. You can use Facebook Sponsored Stories in the Facebook self-serve ad tool to do this. It basically turns the fans’ activities into ads. It lets you promote your business via displaying positive updates from the fans that mention your business or promoting news feed stories about fans that “Like” your page.
When using Facebook for your marketing needs, always maintain the highest standard of integrity. Employ honest tactics with your customers and avoid making promises that you just can’t follow through with. Despite not being face to face with customers, you will eventually have to answer to them and on a very public platform!
Organize a contest and offer a prize to the contestant who gets the most votes. The subscribers who enter your contest will ask their friends to vote on their entry. This is a great way to get more visitors to your page and perhaps get some additional subscribers for your campaign.
Don’t relay too much on automation. It can be very tempting to automate your Facebook posting. More posts are better, right? That’s not always the case. People can sense an automated post, especially if all you post are links to stories from around the web. You won’t be building any sort of engagement between your audience and your brand.
Think about joining groups on Facebook that are related to the field that you work in. The more of a presence that you make on facebook, the more people you will end up reaching. As you know, the more people that you reach, the higher your earning potential will be.
Do not be too serious on Facebook. You can be a professional and still take a light-hearted approach to things. You will get much more interaction with your followers that way, and people will also feel more like they can identify with you if you are not so stiff all the time.
Hire someone to handle your Facebook page daily, ensuring that your marketing campaign gets all the attention it needs. The employee will be able to update your page regularly and keep your followers interested. They can share the posts with their friends, too.
Allow your campaign on Facebook to grow and gradually develop new sales for you. Success won’t come overnight. Getting new followers and providing valuable content and interaction so that they return is most important. You will see the reward from your efforts over time.
There is absolutely no point in buying fake fans. Imagine having 10,000 fans, of which you bought the bulk of, and then paying to promote a post. You’ll be paying money to show ads to people who have no interest in your company! Don’t waste your money, get fans organically.
Use Facebook apps to promote your products, services or contests. You can create fun and interactive games which are used to enter a sweepstakes, or an app which highlights a new item from your inventory every week. If it also prompts people to answer a question, like “which is your favorite feature of this item?”, you’ll build communication, too.
Use your own experiences on Facebook to help you determine what your customers want. Use your knowledge along with these tips to get your brand messaging across to a whole new group of people. The larger the effort you want to put in, the greater the profit you will receive.
