Have you ever used the popular social media site, Facebook? Did you know that it can be used for so much more than simply socializing with your friends and family members? Facebook is a great place to market your business, too. Continue reading to learn some helpful Facebook marketing tips.
Reach out to the friends of your subscribers by encouraging them to share your content. You could for instance ask subscribers to share your updates to receive a coupon code or focus on sharing entertaining content your subscribers will want to send to their friends. Keep track of which strategies work best.
Be sure there is not too much spam on your Facebook page. Even if you aren’t around, you can put filters in place which will monitor and guard your page. You will be able to set up a list of keywords that will be filtered off of your page.
By using the Power Editor, you can get your marketing post into mobile user’s news feed, the best way to reach those who aren’t using a traditional computer to access Facebook. In fact, there are also “Desktop News Feeds” which go to those on computers as well, so you can target both.
You need a good fan base when you are using Facebook as a marketing strategy. Do not invest in promotions until you have a strong base with thousands of followers. This will allow you to market to a larger audience so that your expenses do not go to waste.
Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention.
If you’re working on building your fan base, consider using “Like Ads”. These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees “Promoted”, they think it’s a “Sponsored Ad” and tend not to click on it. Your current fans won’t think that way as they already know who you are and what you do, and obviously like it.
Facebook allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.
Share other content from other platforms on your Facebook page. Does your business have a website? A blog? A YouTube channel? Any time you upload new content related to your business, make sure it shows up on your Facebook Page as well. People are much more likely to be visiting Facebook the day you upload a new video than they are to be visiting your business’s YouTube channel.
Be communicative. When someone makes an effort to write you a question or even to just say something positive about your company, make sure you respond. It helps to create good will, and it says a lot about you as a business owner. New customers and potential customers will be impressed with how responsive you are.
Those who use Facebook as a marketing tool need to make sure there are ways to interact with potential consumers. By design, Facebook is a social network. Most people use Facebook to communicate and share with others, so make sure that you are providing a means for you to have two-way conversation with others. Brainstorm about your brand’s specific aspects which are inherently social. If you create engaging content around these aspects, people will want to share it with their friends.
Look for opportunities to become a leader. Facebook can help you become known as a leader in your niche. Try finding opportunities to answer some questions and posting relevant comments to your field. This can expose your brand to a lot of new people, potentially increasing your fan base.
Come up with your own voice. It may be tempting to approach your Facebook marketing just like you see others have done before you. Yes, learn from their tactics, but don’t steal their personality. It’s important to find your own personality online so that people know what to expect from you. Plus, it can feel disingenuous if it’s a personality that just doesn’t fit your brand.
Contests can be created on your company’s Facebook page if you want to get more people to pay attention to your profile. For instance, have customers post pictures using your products. A winner will be chosen at the end of the contest.
Know the reason that you are participating in Facebook marketing. Your reasons will make a difference in the type of content you share. You might be using it to promote sales, advertise your business or meet other professionals in your area. Find the type of post that will help you reach your goals.
The marketing you can do on Facebook may have surprised you. There are many different opportunities for you to communicate with your audience when it comes to this popular social media site. Use the advice shared in this article and you can take advantage of the Facebook and use it to grow your business.
